About My Fish Company

We’re incredibly proud to be one of the few local, independent, family run wholesale fish and seafood supplier in the North West of England. We started out in September 2015 with 14 staff, 4 rental vans, and one customer and have since increased to a team of 40 people, with 10 vans and over 250 customers across the North West and Lake District.

Fleetwood was a natural choice for us when setting up our business due to its renowned history within the fishing industry and strong distribution networks. It means we’re able to deliver the freshest quality produce to our customers day in, day out.

Our products are predominantly sourced in UK waters by UK vessels. We have strong connections in Shetland, Scrabster, Peterhead, Brixham and Newlyn. We source our white fish from well-managed fisheries in Iceland and Norway. Fresh, sustainably source fish is all that we know and all that we serve.

We work in partnership with Blackpool Fylde College supporting the work they do teaching Morrison’s Fish and Seafood Apprentices to develop the skills needed for counter preparation filleting skills. We also work in-house with local retailer Booths to train their fish counter staff in the same way.


  • Founded September 2015


    September 2015

    When My Fish Company was founded in September 2015, we wanted to create an ethos that would offer a sense of ownership not only for staff but also for customers. When any of the team are asked where they work or what they do, they can answer ‘I work for My Fish Company’ giving every individual a feeling of the business belonging to them. It helps everyone to feel included and take pride in what we are achieving as a team. We feel that when a chef is talking about where he/she buys the fish on the menu from they can say ‘I buy from My Fish Company’ which creates a feeling of partnership between our business and the chef.

    Our premises began as a joinery workshop, so underwent a substantial re-fit in 2015 to ensure it was fit for purpose. Our first day of trading was 7th September 2015, where we began the day with 14 members of staff, 4 rental vans and 1 customer- Booths.

  • Expanded


    Since our establishment in 2015 we’ve increased to 40 members of staff, 10 vans and a solid customer base of over 250 hotels, restaurants and shops. We’ve grown as a company but our core values have always stayed the same; people, product & passion. The heart of everything that we do.

  • Development Present day


    Present day

    Following our growth and increased staffing needs, we became aware of the shortage of skilled individuals within our sector. In order to tackle this, we committed ourselves to investing in the future of the industry developing our existing employee’s skills and taking on apprentices. We work in partnership with Blackpool & Fylde College on staff training and development and have two apprentices currently working towards their Seafish Authority NVQ 3 in Fish & Shellfish Production. We also now work with Morrison’s Apprentices and Fish Mongers to help develop the skills needed for counter preparation.

Meet the Management

Gary Apps

The constant changing seasonality and availability of different species is one of the main reasons Gary loves working in the Fish & Seafood industry. It’s this constant challenge and lack of control over seasonality and availability that keeps Gary and the whole team on their toes to ensure that every fish is prepared accordingly and every customer is aware of the best option for their menu

His contagious passion for the industry is mirrored by the whole team. Gary loves nothing more than seeing some of the freshest, highest quality fish being prepared by people with years of experience who fillet products with a genuine skill and passion that can only be found here at My Fish Company. One of Gary’s main motivations is seeing every individual thriving within the Fish and Seafood industry and watching their passion, enthusiasm, and skills develop them into experienced and valuable members of the My Fish Company team.

01253 779813 gary@myfish.company

Kim Ashton

Kim’s passion for people and their continual development stems from her background in family support, working with young offenders and her BA Honours Degree in Young People’s Development. Kim works predominantly within the HR department managing staff needs, business development and marketing.  Kim is driven by her continual efforts to get the best out of everybody, she is one of the main drivers of My Fish Company’s thriving team spirit and passion and welcomes new talent with open arms.

01253 779813 kim@myfish.company